I have been using the same cheap(ish) watch for over four years now and last week the buckle broke. I don’t know if people are aware that Swatch offer free battery replacement for life on their products, but they also offer free replacement parts.

Having my watch fixed took me on a bit of trip down memory lane. I can see why watch manufacturers get celebrities to wear their products. In at least half of the pictures there are of me, you can see my watch. In fact, the watch must have the lowest price per wear of anything I own!

I couldn’t even remember the original of the thingy that holds the end of the watch strap down- you can just about see in the above pic that it was light blue.

I feel like the Swatch is a product that is at the same time disposable and sustainable. I think it’s wonderful that such a big company does something so simple yet revolutionary as offering free replacement parts.

At the same time, the man in the shop commented on the age of my watch when I took it in. I guess that reveals how few people take their watches back there. There is no inherent reason a plastic watch shouldn’t last for years. But I imagine that the relatively low price point encourages the idea of getting a new one quite often.

I myself look at the Swatches every time I am at the airport and have nearly replaced my model several times. In fact, I even bought a new Swatch two years ago only to have to return it.

Before I thought to ask if the Swatch shop had free parts, I had compared the models available online and chosen a replacement. It was quite hard to walk away from the watch I’d chosen to buy. While my current watch will eventually fall apart, I really don’t need a new one. But I would quite like one.

I commented in a previous post about how I naively used to deny the impact that capitalism and fast fashion have had on the way I think. I’m glad that I this is something I’m becoming more aware of.

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